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Home > Archive > Aug 9, 2007

Bacon, Eggs and KCSG
By Cami Cox
Staff Writer
Southern Utahns will soon be waking up to KCSG in the mornings. As part of the local TV station's efforts to expand programming and bring viewers more of what they want and what they need, a new morning show will soon debut on KCSG, with all the news show trimmings to help viewers start their day.
“We're going to provide news, weather and traffic for St. George and for Southern Utah,” KCSG News Director Jim Nagy said. “That's our mission! We're timing the kickoff – it starts Monday, Aug. 13 – with going back to school.”
Designed to give viewers the up-to-date news they need to get to work on time and to get kids off to school before the bell rings, Southern Utah Sunrise will air Monday through Friday from 7 to 8 a.m.
“The biggest time when people watch in the morning is between 7 and 8,” Nagy said, “because that's the prime hour that you're getting the kids out to the bus stop or going out the door to get to work. We are going to fulfill that need in the morning from 7 to 8.”
Southern Utah Sunrise will feature news anchor Sadie Hughes, a recent hire for the station. Hughes is a graduate of the University of Colorado at Boulder and previously worked at KOA Radio in Denver.
“We're really excited about her,” Nagy said.
Co-hosting the show will be Jared Larson, who additionally does KCSG's weekend weather spots.
“Jared has his certificate in meteorology from Mississippi State University,” Nagy said. “He is very experienced.”
Rounding out the Southern Utah Sunrise crew will be traffic reporter Craig Bennett of Airborne Traffic, who will keep Southern Utah Sunrise viewers up-to-date on local driving conditions.
“He will either be in the air or on the ground, monitoring traffic,” Nagy said.
In addition to weather and traffic updates, additional segments are being considered for Southern Utah Sunrise, Nagy said, including a cooking segment, a health segment and some local features, but the crucial morning news will be the star of the show.
“We're looking at a whole lot of different segments that would be of interest to people in the morning hours,” he said, “but those would all be secondary to the news, the weather and the traffic and what you need to know to get out the door.”
Reaching audiences outside of the St. George area, KCSG broadcasts to viewers as far away as Idaho and Wyoming, but the target cities around which the news and programming are geared are Cedar City, Mesquite, Nev., and St. George and the surrounding areas. Without a dedicated call station, KCSG is broadcast on different channels, depending on which cable or satellite provider a viewer has. (In order to find out on which channel KSCG comes into their homes, viewers should contact their cable or satellite company.)
KCSG continues to grow, and Southern Utah Sunrise is another part of that, Nagy said. Early in June, the station added classic television programming to its lineup, including such shows as “I Dream of Jeannie,” “Bewitched,” “Cheers” and “Starsky and Hutch.”
“It's television better than you remember it,” Nagy said. “We've really tried to take programming to the next level, and we're just going to continue with that.”
Southern Utah Sunrise will fill a local need, he said. Currently, the only morning shows available to Southern Utahns are broadcast out of northern Utah, so very rarely do they feature any news items specific to Southern Utah viewers. Southern Utah Sunrise is setting out to change that.
“The new morning show is very exciting!” Nagy said. “We're going to bring Southern Utah, for the first time, a morning show that is about Southern Utah.”

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